Yale School of Management
Apply MBA
Visit
Give
Recruit & Hire
View News & Events
Contact SOM

 

Multimedia Resources

Read and listen how the Class of 2010 applied their learned skills to the Cadbury Case.

Listen to former dean Joel M. Podolny discussing the new innovative "raw" case studies pioneered by SOM to support the school's integrated MBA curriculum in a Marketplace interview.

Watch case writer Jaan Elias explain the difference between "raw" vs. "cooked" cases during the International Symposium on the Yale integrated MBA curriculum model, February 19, 2008.

Read About "Raw" Cases

The Raw vs. the Cooked

View Sample "Raw" Cases Online

Carmax

Environmental Defense Fund/TXU

FCC Spectrum Auction

Download Sample SOM Print Cases

Cadbury

Air Canada

Yale SOM uses a multidisciplinary approach in teaching the Yale integrated MBA curriculum. The school’s team of case writers continually work on developing new teaching materials that require students to understand and view business problems from multiple disciplines and perspectives, unlike traditional business cases, which typically present a business problem from a single point of view.

SOM’s pioneering web-based “raw” cases are open-ended, multi-perspective presentations that can feature thousands of pages of relevant material that students must analyze, such as 10-Ks, analyst reports, news articles, stock charts, and interviews with key players. This format reflects the way managers must access and analyze information to make informed business decisions.

SOM professor Will Goetzmann, one of the originators of the “raw” case format, observes: “There is no substitute for engaging somebody in a problem that uses real information and then having them confront that challenge, feel the stress of uncertainty about what direction to head, and then form a view and take a position, and then defend it with data they collected. We think it makes for better learning.”

Veteran case writer Jaan Elias has directed the case study research department since its creation in 2006. This year alone they will develop 40 new case studies.